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Having read Matthiew Reidsma’s blog post recently on how the fold metaphor in web design doesn’t really exist I was intrigued to see that the latest version of Google’s In-page Analytics has introduced a ‘fold’ feature to show how much web page activity takes place below a certain point on the page. The ‘fold’ idea is connected to a design concept that essentially says that people only look at what they see immediately in front of them on a web page and that they don’t scroll up and down the screen.
In the latest version of Google Analytics In-Page Analytics you get an orange line that slides up and down the page to show how much activity takes place below that line. Because of the way that analytics handles traffic to external links by adding the traffic figures together it isn’t all that accurate a tool, but I find it is interesting that Google saw the need to introduce this sort of feature. Making the feature slide up and down looks like the thought was that you could use it as a tool to plan where you might put the most important content. But I’m not convinced that it is all that useful as the tool only moves up and down vertically, it doesn’t move from left to right. And critically for me it doesn’t really represent how your users viewed your content. To make the tool work I think I’d want to segment the users by people using a particular resolution and then look at the In-Page Analytics for that segment only. I need to do some investigation to see if segmenting people by screen resolution is feasible.
Thinking about screen resolutions made me check back to the Google Analytics data to see what screen resolutions people use to access one of our sites. While nearly 60% are using just four different screen resolutions from 1024 upwards there have been a total of 1,326 different screen resolutions in just three months. That seems to me to be an astonishing number but it’s probably a reflection of two things. Firstly that we are getting more people using mobile devices, both phones and tablets. Secondly I think it reflects the fact that our latest site has been designed to cope with a wide variety of screen resolutions (largely as a design feature to allow it to work on phones and tablets) and as a consequence if users want to resize their screen to pretty much any resolution they want, the content should reflow reasonably well.