I picked up over the weekend via the No Shelf Required blog that EBSCO Discovery usage data is now being added into Plum Analytics.    EBSCO’s press release talks about providing “researchers with a much more comprehensive view of the overall impact of a particular article”.   Plum Analytics have fairly recently been taken over by EBSCO (and here) so it’s not so surprising that they’d be looking at how EBSCO’s data could enhance the metrics available through Plum Analytics.

It’s interesting to see the different uses that activity data in this sphere can be put to.  There are examples of it being used to drive recommendations, such as hot articles, or Automated Contextual Research Assistance. LAMP is talking of using activity data for benchmarking purposes.  So you’re starting to see a clutch of services-being driven by activity data just as the like’s of Amazon drive so much of what appears on their sales site by data driven by customer activity.