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I’m always interested to see new ways of visualizing data but I hadn’t come across this tool for visualizing Google Analytics data Juicekit visualizations.  This tool links in to your Google Analytics account and asks you to agree to grant access.  Then it offers a couple of different visualizations of the data:  Referrer Flow and Keyword tree.

Referrer flow
This is essentially a tree map view of your website referrals.  There are a few options and you can click on one of the boxes to filter by a particular page.

Screenshot of Google Analytics Juicekit

Screenshot of juicekit flow referrer

Keyword tree
The other option is to look at the keywords used by people coming to your site.  Again there are options to filter by different words and you can continue to drill down with combinations of words.

Screenshot of juicekit keyword screen

Screenshot of juicekit keyword tree screen

My immediate reaction as with so many visualizations is that it looks nice – but does it help understand what is happening on the site – or make it easy to show people what is happening.  The tree map approach is often useful to help people see what gets most use.  What is particularly nice is to be able to do it without having to download CSV files and export them into Many Eyes or something similar.

One area that it would be good to see visualized would be something that shows users progression through a site – as some form of flow or tree diagram – showing the routes users take.  I’m sure there are many other ideas for further development.

I’ll have to spend some more time working through the options and understanding a bit more about the message it is showing.  The sorts of key things we want to show (which follows on a bit from a previous post about skills for Digital Librarians) is who is using our resources/website – where they come from – so we can assess the value of links etc in specific places.  So anything that helps to understand that is a useful tool.

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June 2020

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